DAB costing and NPV …

The DAB costing model comprises detailed cost items per DAB system architecture element (including the studios & contribution, multiplex centres, distribution networks and transmitter sites). The figure below illustrates the cost items of the national multiplex centre:

The model also includes complex rules for applying redundancy in the system. The following figure illustrates these rules:

The dashboard of the model allowes to run different deployment scenarios, varying for example the number of national/local multiplexes, the number of services per multiplex and the level of applied redundancy. The following figure pictures the dashboard:

From the above figure it can also be observed that the model calculates the associated Net Present Value (NPV) of a configured deployment scenario. The model includes cash flow projections, based on extensive benchmark data and the characteristics of the local Thai market. The following picture illustrate a cashflow projection of the model: